To the left of the Hotel, we see Amery &
Loader, the Monico Restaurant, Mellin's Food (said to have been the very first large publicity sign at the circus),
cigar merchant, Van Raalte underwear and Frazer's Oyster Rooms.
All of these simply announced the location of the establishment at
the junction and none were illuminated.
The wall around the fountain is taken away.
Here we see that the Piccadilly Hotel sign has gone.
A clear view of the Piccadilly Restaurant sign on the side of the London Pavilion.