1923 and Gordon's Gin arrive on the corner of the London Pavillion - a space that they would occupy until the 1970s.
Showing at the Pavillion is the film "Hunting Big Game In Africa With A Gun And Camera" (1922).
An atmospheric night photograph by Alvin Langdon Coburn.
Piccadilly Circus finally has that "night life" buzz about it.
Film: "The covered Wagon" (1923).