This rarely seen angle from around 1930 gives us a clearer view of the "OO" Old Orkney Whiskey sign above the Bovril sign
which has moved down a little and seperated, in order to accomodate a neon fountain of Schweppes.
Another historic arrival with the first
"Guiness Is Good For You" sign. Guiness would exploit the space until
the late 60s.
Schweppes now feature stars and a neon fountain which rises to sprinkle all over Bovril which is rather bizarre.
Above the Monico Restaurant, Perrier have been replaced by Sandeman's Port and to their right we see a
huge Army Club Cigarettes sign with Van Raalte still on the roof.
Not only is Guiness good for you, it also gives you strength!